When, every year on February 14, Valentine’s Day knocks punctually on our door, everything around us has already taken on total red colors for days; from flowers to cards, from chocolates to hearts, from clothing to any type of gadget. Just think that in the last twenty years the Pantone Color Institute – which identifies the new trends in terms of color – has repeatedly suggested a variation of red, from Chili Pepper to Grenadine, from Living Coral to Flame Scarlet, from Valiant Poppy to True Red. Many shades but a common denominator: symbolizing passion and anger, jealousy and sin, pulsing blood and eager lips – in short, life and love.

Fashion journalist Diana Vreeland, considered a style icon in the 1960s, said that “Red is a great clarifier – bright and revealing. I can’t imagine getting bored with red – it would be like getting bored with the person I love. ‘ And since we, too, hate boredom, here is all the red of our collections.

Happy Valentine’s Day!

Text by Marco Tenucci